Our client is a Cosmetic Manufacturer and caters to the needs of leading Cosmetic Brands by supplying white labelled products across Lip Makeup, Nail Products, Eye Makeup and Facial Makeup. The Cosmetic Manufacturer plans to enter Cosmetics Market across Select Markets in India.

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Market Discovery

Our market analytics engine gives market sizes for the launch of cosmetic items with accurate estimations supported by econometric models. With the help of our micro market analytics platform, we determined the appropriate market groups and client demographics.

Our Solution

We provided District specific indices leveraging our proprietary scoring algorithm that offers industry specific, as well as, geo focused assessment for target setting. It helps the Strategy teams to access sales territories with a fresh look at market potential like never before!

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The Ai embedded Analytical Scorer statistically clustered the target markets, providing customer persona segments across top 550+ Indian Districts. The market for each District and each product is provided with consumption patterns across 5 application segments.

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Success Story

In order to join the market and target key Cities, we used a progressive strategy. Within the targeted personas, we originally concentrated on the Top 7 Metros. We mapped the customer preferences using our Panel and Channel Network and used hyperlocal digital campaigns. The success is seen in a considerable positive impact on local revenues.





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