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CUSTOMER LOYALTY

Customer experience and engagement helps companies towards profitability. Analytically listening to VoC helps to address right channel thanks to our CLTV specific life-event metrics.

TARGETED MARKETING

Understanding customer behaviour and tracking their usage pattern helps to foresee the churn propensity. With our propensity models and retention scoring, we help our clients to reduce churn.

DIGITAL MARKETING

Channel Management is provided for maximizing the relevancy of marketing communications. We provide it by designing test campaigns, optimization of timing, contents and channel mix.

Value Proposition

We partner with clients to harness disruptive analytical techniques to improve business outcomes. Our solutions are aimed at improving analytics-driven decision processes to enable faster turnarounds, higher profitability with accelerated revenue growth.

CUSTOMER VALUE CHAIN

For better customer retention, companies need to know which customer segment to target effectively – Our predictive models on acquisition and retention are equipped with NPS and CSAT Metrics to help clients realise higher CLTV. We have explored 150+ countries with 1800+ value chain variations to choose from.

PROFITABILITY ANALYSIS

We support our clients to understand how the behaviour of a group of accounts was driving its level of profitability and determine how behaviour could be changed to improve profitability. By exploring networks clusters, we help identifying distinct account segments based on Account profitability

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